celebrities with mcm handbags

5 Celebrities with MCM Handbags: What Makes it Desirable


In the fast-paced world of luxury fashion, behold the arrival of a fresh wave of “it bags” : MCM handbags. So many celebrities with their MCM handbags are seen highlighted over the glossy pages of our favourite top-tier fashion magazines and illuminating our Instagram feeds daily. And, well, celebs totally rock these MCM bags, don’t they?

Hollywood elites are seen flaunting the signature shades of rich cognac brown, a classic black, tan, or clean white, dripping in attitude. Whether slung over the shoulder, clasped in the hands, or hugging the back, they proudly feature the iconic MCM logo: a laurel, a diamond, and those bold letters. And let’s not forget about the Visetos monogram – the OG symbol of MCM’s global design domination. 


MCM bags are reshaping the luxury landscape. From bustling city streets to glamorous red-carpet events, these gorgeous bags are a frequent sighting in fashion capitals like NYC, LA, London, and Seoul. Here, It is not uncommon to spot celebrities with their MCM handbags, effortlessly blending high fashion with their personal style. The Classic Visetos monogram is more than just a pattern; it’s a statement of luxury and individuality. Moreover, MCM is more than just about bags; it’s a lifestyle. The design game is always on point, constantly evolving to keep up with the times while still oozing luxury. Each bag has its own personality, ensuring that wherever you go, you’re making a statement that’s uniquely you.

Let’s take a quick look at the MCM brand story, all the reasons why MCM is so popular, and recall our favourite moments of celebrities wearing MCM.


What does MCM stand for?

“MCM” is short for Michael Cromer München, paying homage to the founder and the city where it all began: Munich, the artsy and cultural fashion hub. 

MCM was founded in 1976 as a German luxury leather goods brand. Gradually, the brand expanded its offerings and its signature Cognac Visetos monogram found its way onto various items, including handbags, luggage, and small leather goods. In the ‘80s, MCM was the epitome of glamour and gained all the hype after it was seen gracing the shoulders of celebrities like Diana Ross. Collabs with numerous artists like Eric White, Craig & Karl, and Misa Hylton further helped MCM maintain its relevance in an ever-evolving fashion landscape. 


MCM had a rough patch and lost its sparkle for a decade due to financial instability, tax evasion claims, and a flood of knockoffs. However, in 2005, the Sungjoo Group of South Korea swooped in for a save and infused a brand-new sense of leadership to the name. Sung-joo Kim  recognized the brand’s potential and set out to revitalize its image. It was renamed “Modern Creation München” and joined hands with Adidas global creative director Michael Michalsky to jazz up the designs of MCM handbags. It paid off!

Sales shot up to $400 million in 2011, hitting $500 in 2013, and now they’re eyeing a $650 million mark, with plans for a stock market debut and aiming for a whopping $1.5 billion in sales soon. While Asia still dominates in the number of boutiques, Europe is the next frontier, with stores popping up in places like Harrods and Bond street.


MCM is once again a coveted label with their handbags being the latest craze among celebrities and the new generation of fashion enthusiasts. Through strategic partnerships, innovative marketing, and expansion into lucrative regions like Asia, MCM has regained its relevance in the luxury world. 

Let’s look into some iconic moments of celebrities with MCM bags, stealing the show and our hearts. 

Cindy Crawford 

In a sweet throwback move, the once-supermodel Cindy Crawford, stole the spotlight for MCM’s AW 2023 collection, giving us a major deja-vu from her MCM debut 27 years prior.  Back then, she was photographed by Herb Ritts in various cool poses, one wearing nothing but an MCM bag. Fast forward to now, we see her captured casually sitting on a pile of MCM bags exhibiting pieces like Mode Travis Shoulder bag and München tote in Visetos among many others.

Beyoncé and Jay-Z

When it comes to female celebrities wearing MCM bags, Beyoncé steals the spotlight. She’s been seen sporting the label’s notable pieces on numerous occasions. However, her peak moment with MCM was when she and Jay Z released a jaw-dropping music album, “Everything Is Love”, and an iconic music video for their track “Apesh*t.” Picture-perfect MCM the bustier-jacket-hat-and-earrings set by stylist and designer Misa Hylton was seen amidst the galleries of the Louvre in Paris. 

Aubrey Plaza 

Aubrey Plaza, known for her wit and charm on “Parks and recreation” is another celebrity that wore her MCM bag at Sundance in Park City, Utah, looking absolutely stunning. She sported an MCM Diamond Chain Wallet from SS24. 

Emily Blunt 

Dressed to the nines in a stunning formal ensemble, Emily Blunt captivated the on-lookers at the 77th British Academy Film Awards in the Royal Festival Hall, London. Her choice of accessory was an exquisite MCM Himmel Sequin Clutch, glistening like a beacon of luxury on the red carpet.

Cara Delevingne

The trailblazer Cara Delevingne hailed as the “First MCM Maverick” together with Xu Meen, a South Korean Model in MCM’s Spring / Summer 2024 collection. The campaign paints a vibrant picture of life on the move, celebrating optimism and rule-breaking heritage with a fresh perspective. As the epitome of individuality and forward momentum, Cara Delevingne wearing MCM brought unparalleled energy to the collection. She was showcased wearing standout pieces like the Ella Boston bag and the gorgeous Himmel Tote in Lauretos.


MCM has a star-studded fan base with biggies like Rihanna, Selena Gomez, Justin Bieber, Billie Eilish, Drake, Tyga, and Big Sean etc who have all been spotted wearing their MCM bags with effortless flair. 

From the streets of New York City to the glitz of Hollywood, these celebrities cannot get enough of their MCM bags. 

Whether it’s Rihanna rocking a sleek MCM Cosmetics case on a casual outing or Selena Gomez adding some glam with her structured MCM purse, each celeb brings their own unique spin to the iconic brand.

 With Justin Bieber sporting a black Visetos backpack and trendsetters like Billie Eilish, Tyga, and Big Sean joining the ranks, MCM continues to reign supreme as the go-to choice for celebrities looking to make a bold fashion statement.

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